Graphic design is the visual communication used to make your ideas, whatever your product or service, appeal to the right client or customer.
Not just the logo design but the creation of a 'feel', a faithful image that you want to portray of your business that will be reproduced on stationery, business cards, your website, exhibition stands, email signatures, flyers, advertisements and more.
Its vital that the design for your print and web are truthful to you and your products & services.
Therefore it is essential that your logo and image are created professionally to achieve this goal; it is a pivotal tool that will help a potential customer decide to take you seriously.